|
Post by account_disabled on Jan 24, 2024 3:47:26 GMT
The planner includes general information on the campaign name, goal, audience, owner, and subject line as well as checklist items to ensure every email you send has been reviewed from a content perspective and to meet deliverability standards. We’ve also included a section to capture your campaign report link along with information on tests and key learnings. Getting into the habit of reviewing every campaign after it is sen especially those that include an A/B test or other experimentation, will help you to continuously learn from and improve your email marketing campaigns. Year at a glance Phone Number List and monthly calendars We’ve included a year at a glance so you can color cells on the days with a planned email, or create a key including planned emails, holidays, and other important dates. We’ve also included a tab for each month of the year. To autofill campaign names, go to the date and use the command Campaign planner'!CELLNUMBER. The monthly view calendars include federal holidays in the US, bank holidays in the UK, and public holidays in Australia. Unless you have a specific promotion around a holiday, it is generally best to avoid sending marketing campaigns on these days to avoid email traffic and increase the chance of a high open rate. There are, of course, numerous other holidays and celebrations throughout the year. because you want to avoid jumping on the bandwagon or creating an offer around an irrelevant holiday.
|
|